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The Golden Semicolon: The miners have the best corporate periodical in the Czech Republic again

The Golden Semicolon: The miners have the best corporate periodical in the Czech Republic again
PRAHA / OSTRAVA (May 11, 2012) – Horník, the corporate weekly of OKD, the mining company in Ostrava, ranked first in the nation-wide contest called The Golden Semicolon for the second time. The newsletter published for miners by R MEDIA company in the circulation of 28.000 copies won the Best Corporate Periodical category. Horník has beaten off the fierce competition of e.g. Škoda Auto, České dráhy or the Unipetrol Group periodicals. Experts consider the Golden Semicolon opinion poll to be the most prestigious recognition of corporate press in the Czech Republic.

OKD also scored in other categories of the poll. In the Golden Letter category, the regular column entitled “Stryk Lojzek“ ranked second; it uses unusual style and language to comment on the life in the North Moravian region. Third place was awarded to the miners for their annual report and company profile.

“Mining is no longer just a “dirty“ profession. Thanks to more than 11 billions of investments, in recent years coal mining methods and namely the safety of the miners have changed. We created a foundation that helps the population in the region and also supports original initiatives across the country. At the same time, of course, we address a lot of issues related to the normal operation of the company. Horník weekly openly presents information on all that and that is why it is so popular,“ explained Petra Mašínová, the Chairperson of Horník weekly Editorial Board and OKD Chief Public Relations and Communication Officer.

Horník weekly is read not only by OKD employees and their families; it is also popular among retired miners and former company employees. Every week its twelve full colour A3 size pages present corporate news, news from the region and non-profit organisations supported by OKD Foundation, and also attached is a four-page entertaining insert Po šichtě (After the shift).

“In the first place, the credit goes to the editors who spend most of their time in the field – several times a week they go down the pit with the miners. As for the rest of the week, they mostly spend it in the offices with managers at the mine shafts and then in the editor’s office in front of their PCs,“ said David Švábenický, the R MEDIA company director.

 

Vladislav Sobol, OKD Spokesman

Phone: 596 262 293 Mobile: 725 595 417
E-mail: vladislav.sobol@okd.cz Web: www.okd.cz

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